YOUR REFORMER EXPANDS NORDIC REACH THROUGH STRATEGIC CASALL PRO PARTNERSHIP

Leading Reformer Pilates brand Your Reformer has announced a new partnership with Swedish-based fitness powerhouse Casall PRO, marking a major milestone in the brand’s global expansion. The distribution agreement will introduce Your Reformer’s premium equipment and On Demand offerings to commercial fitness environments across Sweden, Norway, Finland, and Denmark.

Your Reformer is rapidly growing its global footprint, serving luxury gyms, boutique studios, hotels, and allied health spaces in over 40 locations worldwide. The partnership with Casall PRO further accelerates this growth by providing access to the Nordic B2B fitness network.

Based in Norrköping, Sweden, Casall PRO delivers high-end commercial fitness solutions throughout Nordic regions, including equipment, flooring and complete gym fit-outs. With over 40 years of industry experience and a longstanding partnership with world’s fastest-growing commercial-strength and cardio equipment brand Matrix Fitness, Casall PRO creates tailored, top-tier training environments for businesses and organisations in core markets. 

With a shared commitment to quality and innovation, the partnership enables Your Reformer’s cutting-edge equipment and digital solutions to become a core offering in gyms, hotels, and wellness spaces across Northern Europe. Casall PRO’s service capabilities and established inventory ensure fast, reliable delivery and support strong, long-term customer relationships to drive future brand growth.

Your Reformer Co-Founder and CEO Ben Stallworthy sees the brand alignment as a major opportunity to enter a high-demand market.

“At Your Reformer, we’re committed to making wellness accessible. With the growing demand in the Nordic region, partnering with one of the most respected names in the industry Casall PRO was a natural choice. Their local expertise, logistical strength, and strong consumer trust made them the ideal partner to bring our commercial offerings to market.” Ben said. 

Your Reformer’s commercial division features aesthetically designed, studio-quality reformer beds and dedicated kiosks that allow users to stream classes directly to their headphones and screens, delivering a personalised Pilates experience tailored to individual fitness levels, goals, and schedules. The ClassPro platform enables facilities to schedule and stream reformer Pilates classes to in-studio screens without the need for an instructor, increasing utilisation and reducing overheads.

Product Manager of Casall Pro, Fredrik Lindgren, says Your Reformer’s high-quality Pilates products create an exciting alignment.

“Pilates is in high demand across the commercial fitness sector, and Your Reformer is revolutionising how classes are delivered in studios, gyms, hotels, and allied health services. Their quality products, attention to detail, and expert-led virtual platform will bring a fresh energy to Reformer Pilates in commercial spaces, enhancing and expanding existing wellness offerings.”

To support the partnership, Your Reformer has secured a third-party logistics hub in Rotterdam, enabling fast, efficient product movement across Northern Europe and reducing delivery lead times for commercial clients.

For enquiries or more information on Your Reformer commercial offerings, please visit HERE.

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